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  • Writer's pictureShelly E

ื–ืŸ ื•ืืžื ื•ืช ื”ืžืขื‘ืจ ืœืžืงืฆื•ืข ื”ืคืž"ืž (ื•ืžืงืฆื•ืขื•ืช ื”ื™ื™ื˜ืง ื ื•ืกืคื™ื): ืคืจืง ืจืืฉื•ืŸ - ืื•ื“ื•ืช ื”ื“ืจืš

Updated: Apr 5, 2021

ื”ืกื‘ื” ื•ื”ืชืคืชื—ื•ืช ืžืงืฆื•ืขื™ืช ื–ื•ื”ื™ ื“ืจืš ืžื™ื•ื—ื“ืช ืฉื”ืจื‘ื” ืžืื™ืชื ื• ืฆื•ืขื“ื™ื ื‘ื” ืžืขืช ืœืขืช ื›ื›ืœ ืฉืื ื—ื ื• ื•ื”ื˜ื›ื ื•ืœื•ื’ื™ื” ืกื‘ื™ื‘ื ื• ืžืฉืชื ื™ื ื•ืžืชืคืชื—ื™ื ืœืื•ืจืš ื–ืžืŸ. ืœืจื•ื‘ ืื ื—ื ื• ืจื•ืื™ื ื‘ืื•ืคืŸ ืžื˜ื•ืฉื˜ืฉ ื›ืžื” ืžื˜ืจื™ื ืงื“ื™ืžื” ืื ื‘ื›ืœืœ, ืžืœืื™ื ื‘ืกืคืงื•ืช ื•ื—ืฉืฉื•ืช, ืื‘ืœ ืขื ืืžื•ื ื” ื’ื“ื•ืœื” ืžืื•ื“ ืฉืืคืฉืจ ืื—ืจืช, ื™ื•ืชืจ ื˜ื•ื‘ - ื•ืฉืื ื—ื ื• ื™ื›ื•ืœื™ื ืœื”ื™ืขื ื•ืช ืœืืชื’ืจ ืื ืจืง ื”ื™ื” ืœื ื• ื”ืื•ืžืฅ ืœืฆืืช ืœื“ืจืš.

ื›ืฉื”ื•ืœื›ื™ื ื‘ื“ืจืš ื”ื–ื• ืืœ ืขื‘ืจ ื”ื—ื–ื•ืŸ ืฉืœื ื•, ื”ืžืคื’ืฉ ืขื ืขื•ื‘ืจื™ ืื•ืจื— ืฉื›ื‘ืจ ืขื‘ืจื• ื—ืœืง ืžื›ื‘ืจืช ื”ื“ืจืš ื”ื–ื•, ืื• ืžื‘ื™ื ื™ื ืืช ื”ืžืืžืฅ ื”ืžื“ื•ื‘ืจ ื•ืžืขื•ื“ื“ื™ื ืื•ืชื ื• ื•ืžื“ืจื™ื›ื™ื ืื•ืชื ื• ื›ื™ืฆื“ ืœื”ืžืฉื™ืš - ื”ื•ื ื›ืžื• ื–ืจื™ืงืช ื—ืžืฆืŸ. ืžื—ื™ื•ืš ื•ืขื™ื“ื•ื“ ืงื˜ืŸ, ืœืขื–ืจื” ืขื ื”ืฆืคื ืช ื”ืžืคื” ืื• ื”ื›ื•ื•ื ืช ื”ืžืกืœื•ืœ, ื•ืขื“ ืœื—ื™ื–ื•ืง ื”ืฉืชื™ื™ื” ื•ื”ืฆื™ื“ื” ืœื“ืจืš ืื• ื˜ืจืžืค ืงื˜ืŸ ื›ื“ื™ ืฉืชืฆื‘ืจื• ื›ื•ื—ื•ืช ืจื’ืข - ื‘ื–ืžืŸ ืฉื™ืขื–ืจื• ืœื›ื ืœื”ืชืงื“ื ืขื•ื“ 100 ืžื˜ืจ. ืืœื” ื”ื“ื‘ืจื™ื ืฉืขื•ื–ืจื™ื ืœื ื• ืœื”ื—ื–ื™ืง ืžืขืžื“, ืœื”ืชืžื™ื“, ื•ื‘ืกื•ืคื• ืฉืœ ื“ื‘ืจ ืœืคืจื•ืฅ ืงื“ื™ืžื” ื•ืœื”ืฆืœื™ื—.


ื‘ื’ืœืœ ืฉืขื‘ืจืชื™ ืชื”ืœื™ื›ื™ื ื“ื•ืžื™ื ื‘ืขืฆืžื™ (ืžืขื‘ืจ ืžืฉื™ืจื•ืช ืœืงื•ื—ื•ืช ืœื ื™ื”ื•ืœ ืžื•ืฆืจ ื•ืฉื™ื•ื•ืง ื•ืžืฉื ืœืฉื™ื•ื•ืง ืžื•ืฆืจ, ืžืขื‘ืจ ืžืชื—ื•ื ื”B2C ืœB2B, ื™ื–ืžื•ืช ื•ื›ื•'*) ื”ื ื•ืฉื ื”ื–ื”, ืฉืœ ืžื•ื‘ื™ืœื™ื•ืช ืžืงืฆื•ืขื™ืช, ืฉืœ ื—ืฆื™ื‘ืช ื”ืฉื‘ื™ืœื™ื ื•ื”ื“ืจื›ื™ื ืฉืœื ื• ืืœ ืขื‘ืจ ืคืจื ืกื” ื•ืขื™ืกื•ืง ืฉืื ื—ื ื• ืื•ื”ื‘ื™ื, ืฉืžืกืคืงื™ื ืื•ืชื ื• ืžื”ืจื‘ื” ื‘ื—ื™ื ื•ืช, ื”ื•ื ื ื•ืฉื ืฉืงืจื•ื‘ ืœืœื™ื‘ื™. ื—ืœืง ืžืจื›ื–ื™ ื‘ื”ืชื ื”ืœื•ืชื™ ื‘ืขื•ืœื ื”ืื™ืฉื™ ื•ื”ืžืงืฆื•ืขื™, ื”ื•ื ืฉืื ื™ ืžืฉืชื“ืœืช ืœื”ื™ื•ืช ืขืจื ื™ืช ื•ืœืฉื™ื ืœื‘ ืžื™ ืžืืœื” ืฉืื ื™ ื ืชืงืœืช ื‘ื”ื ื‘ื“ืจืš ืฆืจื™ืš ืขื–ืจื” ื›ื“ื™ ืœื”ืชืงื“ื ื‘ื“ืจืš ืฉืœื•, ื•ืื™ืš ืื ื™ ื™ื›ื•ืœื” ืœืขื–ื•ืจ. ื˜ืจื ืžืฆืืชื™ ืื™ืš ืžื•ืกื™ืคื™ื ืขื•ื“ ืฉืขื•ืช ื‘ื™ืžืžื”, ืื– ื”ืชื—ืœืชื™ ืœื—ืคืฉ ื“ืจื›ื™ื ืœืขืฉื•ืช ืืช ื–ื” ื‘ืกืงื™ื™ืœ -ื“ืžื•ืงืจื˜ื™ื–ืฆื™ื” ืฉืœ ื™ื“ืข ืขืœ ื™ื“ื™ ื›ืชื™ื‘ืช ืชื•ื›ืŸ ืžืงืฆื•ืขื™ ื•ื”ืขื‘ืจืช ืžืคื’ืฉื™ื ืžืงืฆื•ืขื™ื™ื ืœืงื”ื™ืœื•ืช ื”ืžืงืฆื•ืขื™ื•ืช ืฉืœื™, ืขื–ืจื” ืื™ืฉื™ืช ืื“-ื”ื•ืง ื›ืžื” ืฉื”ื–ืžืŸ ืžืืคืฉืจ...ื•ืขื›ืฉื™ื•, ืคื•ืกื˜ ืฉืžืจื›ื– ืืช ื”ืฉืœื‘ื™ื ื”ืจืืฉื•ื ื™ื ืฉืœ ื”ื“ืจืš ื”ื–ื• ื›ื“ื™:

  1. ืœื”ื ื’ื™ืฉ ืืช ื”ืžื™ื“ืข ื”ื–ื” ืœื›ืžื” ืฉื™ื•ืชืจ ืื ืฉื™ื ืฉืžืขื•ื ื™ื™ื ื™ื ื‘ื•.

  2. ืœืขื•ื“ื“ ืืชื›ื, ืฉืขื‘ืจืชื ืืช ื–ื” ืคืขื ืื• ืคืขืžื™ื™ื ื›ื‘ืจ - ืœืขื–ื•ืจ ืœืื—ืจื™ื ืฉืืชื ืคื•ื’ืฉื™ื ื‘ื“ืจืš.


ืกื“ืจืช ื”ืคื•ืกื˜ื™ื ื”ืงืฆืจื” ื”ื–ื• ืขื•ืกืงืช ื‘ื“ื•ื’ืžืื•ืช ืžืชื—ื•ื ืขื•ืœื ื”ืชื•ื›ื ื” - ืกืคืฆื™ืคื™ืช ืฉื™ื•ื•ืง ืžื•ืฆืจ (Product Marketing Management), ืื‘ืœ ืจืœื•ื•ื ื˜ื™ืช ืœืชืคืงื™ื“ื™ื ื ื•ืกืคื™ื ื‘ื”ื™ื™ื˜ืง ื•ื‘ืชืขืฉื™ื•ืช ื•ืžื•ืฆืจื™ื ืฉื•ื ื™ื. ื”ื™ื ืžื›ืกื” ื”ืจื‘ื” ืžื”ืฉืืœื•ืช ื”ืจืืฉื•ื ื™ื•ืช ืฉืžืฉื•ืชืคื•ืช ืœืื ืฉื™ื ืฉืจื•ืฆื™ื ืœืœื›ืช ื‘ื“ืจืš ื”ื–ื• ืฉืœ ื‘ื“ื™ืงืช ืชืคืงื™ื“ื™ื ื—ื“ืฉื™ื ืฉื™ื›ื•ืœื™ื ืœื”ืชืื™ื ืขื‘ื•ืจื, ื•ืžืฆื™ืขื” ื›ืžื” ื›ื™ื•ื•ื ื™ื ืœืฆืขื“ื™ื ื”ืจืืฉื•ื ื™ื ืฉื™ื›ื•ืœื™ื ืœืขืฉื•ืช ื›ื‘ืจ ื”ืฉื‘ื•ืข. * ื›ืชื‘ืชื™ ื‘ืขื‘ืจ ืขืœ ื”ืชื—ืœืช ื”ื“ืจืš ืฉืœื™, ื”ืื ืฉื™ื ื”ื ืคืœืื™ื ืฉืขื–ืจื• ืœื™ ืœื”ืชื—ื™ืœ ืœืฆืขื•ื“ ื‘ื” ื•ืœื”ืชืงื“ื ื‘ื” ื‘ืžืกื’ืจืช ืงืžืคื™ื™ืŸ ืฉืœ ืœื™ืื•ืจื” ื’ื•ืœื•ืžื‘ ื”ืžื”ืžืžืช, ืฉืžืฉืงื™ืขื” ื”ืจื‘ื” ืžื–ืžื ื” ื‘ืขื–ืจื” ืœืื ืฉื™ื ืจื‘ื™ื ืœื”ืชืงื“ื ื‘ื“ืจืš ืฉืœื”ื. ๐Ÿ’ฎ ๐Ÿ’ฎ ๐Ÿ’ฎ ืงื—ื• ืจื’ืข ืœื”ืชื‘ื•ื ืŸ ื‘ืฆื™ื•ืจ ื”ื–ื”.

ื ืกื• ืœืชืืจ ืืช ืžื” ืฉืืชื ืจื•ืื™ื ื‘ืงื•ืœ ืจื. ืžื” ื›ืœ ื“ืžื•ืช ืขื•ืฉื”? ืžื” ื”ื”ื‘ื“ืœ ื‘ื™ื ื™ื”ืŸ? ๐Ÿ’ฎ ๐Ÿ’ฎ ๐Ÿ’ฎ

ื‘ืชืจื’ื•ื ื—ื•ืคืฉื™, ืžื™ืœื•ืช ื”ืคื™ื•ื˜ ื‘ืงืœื™ื’ืจืคื™ื” ืžืฆื“ ืฉืžืืœ ืื•ืžืจื•ืช: "ื”ืขื•ืœื ื”ื’ืฉืžื™ ื•ื‘ืจื™ืื•ืช ื”ื’ื•ืฃ ืฉืœื ื• - ื”ื—ื•ืœืคื™ื ืœืœื ืœื”ืจืฃ, ื”ื ื›ื’ื–ืข ื”ืขืฅ ืขืœื™ื• ืžื”ืœื›ื™ื ื”ืขื™ื•ื•ืจื™ื - ืชื•ื“ืขื” ืฉื™ื›ื•ืœื” ืœื—ืฆื•ืช ืœืฆื“ ื”ืฉื ื™, ื”ื™ื ื”ืžื“ืจื™ืš ื”ื˜ื•ื‘ ื‘ื™ื•ืชืจ"

ื–ื”ื• ืฆื™ื•ืจ ื“ื™ื• ืฉืœ ืžืืกื˜ืจ ื”ื–ืŸ ื”ื™ืคื ื™ ื”ืืงื•ืื™ืŸ ืืงืืงื• (Hakuin Ekaku ็™ฝ้š  ๆ…ง้ถด, 1686 โ€“ 1769) - ืื—ื“ ืžืชื•ืš ืกื“ืจื” ืฉืœ ืฉืžื•ื ื” ืฆื™ื•ืจื™ื ืฉื ืงืจืื™ื Blind Men. ื”ื•ื ื”ื—ืœ ืœืฆื™ื™ืจ ื‘ื’ื™ืœ 60 (ืืคืจื•ืคื• ื”ืกื‘ื” ืžืงืฆื•ืขื™ืช ื•ืœืžื™ื“ืช ื›ื™ืฉื•ืจื™ื ื—ื“ืฉื™ื ื‘ื›ืœ ืฉืœื‘), ื›ื™ ืจืฆื” ืœื”ื ื’ื™ืฉ ืืช ื”ื“ื•ืงื˜ืจื™ื ื” ื”ื‘ื•ื“ื”ื™ืกื˜ื™ืช ืœืืœื” ืฉืœื ื™ื“ืขื• ืงืจื•ื ื•ื›ืชื•ื‘. ืœื ืจืข ื‘ืฉื‘ื™ืœ ืžื™ืฉื”ื• ืฉื”ืจื™ื ืžื›ื—ื•ืœ ื‘ื–ืงื ืชื• :)

ื ื—ื–ื•ืจ ืืœื™ื• ืžืื•ื—ืจ ื™ื•ืชืจ. >>>ืœืคืจืง ื”ื‘ื





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